FAQ

Key Value Propositions

Personal Connection and Memorabilia

The ability to capture and memorialize personal highlight moments from games taps into the emotional connection fans have with their teams/sports. Having a tangible keepsake makes those fleeting experiences more permanent.

Fashion and Self-Expression

Designing them as fashionable accessories that can be worn daily allows fans to seamlessly integrate their fandom into their personal style and self-expression.

The exclusivity and distinctiveness appeals to fans wanting unique ways to outwardly showcase their allegiance beyond typical team apparel.

Community and Fan Engagement

The personal nature of the products provides a conversation spark to bond with other fans over shared experiences.

The customization platform actively engages fans in the creation process, making them feel more invested.

Innovation and Authenticity

Blending AI image enhancement with blockchain authentication brings an innovative, high-tech element that ensures quality and verifiable authenticity.

This caters to fans interested in novel products utilizing emerging technologies like NFTs for sports collectibles.

Content Scope

Different content categories (layers of fandom)

Player Images/Team Logos
  • Tap into desire to represent beloved athletes and the community of being a team’s fan base
  • Let fans directly show allegiance to favorite players and teams
Game Highlights
  • Capture exciting key moments from games through fan photography collaborations
  • Appeal to fans wanting to memorialize specific plays beyond just players
Fan Selfies
  • Highly personalized by letting fans feature their own game experience photos
  • Leverage emotional connection of personal moments over secondhand imagery

Hybrid approach of physical and digital collectibles

The concept of NFTs (Non-Fungible Tokens) applied to football (soccer) has faced several challenges that have hindered their success, particularly in terms of widespread adoption among fans and profitability for sports clubs. Here are some of the key reasons:

  1. Lack of Understanding and Interest: Many football fans do not fully understand what NFTs are and how they work. The concept of owning a digital collectible that has no physical form can be confusing and unappealing to traditional collectors who value tangible items like physical trading cards, jerseys, or memorabilia.
  2. Value Perception: There is significant skepticism regarding the intrinsic value of NFTs. Fans often question why they should pay money for a digital item that can be easily screenshotted or replicated. Unlike traditional collectibles, the digital nature of NFTs makes it hard for some fans to perceive them as scarce or valuable.
Physical Collectibles are the answer

Combining physical collectibles with their digital NFT counterparts could indeed be a more attractive proposition for sports fans, potentially addressing several of the concerns associated with purely digital NFTs. This hybrid approach could help bridge the gap between traditional collecting habits and the emerging digital asset market. Here’s how this strategy might address some of the core issues:

  1. Tangible Value: By linking a physical item to a digital NFT, clubs can enhance the perceived value of the collectible. Fans might find more appeal in owning something they can display or use physically, such as jerseys, signed memorabilia, or special edition merchandise, which also includes digital ownership rights.
  2. Authenticity and Exclusivity: Physical items linked to NFTs can benefit from blockchain technology’s ability to verify authenticity and ownership. This can be particularly appealing for items where authenticity is highly valued, like autographed merchandise or limited-edition releases.
  3. Enhanced Fan Experience: Physical NFTs can offer additional benefits, such as access to exclusive digital content, virtual meet-and-greets with players, or augmented reality features that enhance the physical product. This integration can create a more engaging fan experience, both online and offline.